Two mega brands, Crayola and Band-Aid are finally expanding their product color wheel, but is it too late?
Written by: Ebone Chatman – June 17th, 2020 11:41 pst
This week comes with some big announcements from two major corporate companies, Band-Aid and Crayola. They both have announced that they are launching new products that include multiple skin-tone variations.
On Thursday, June 12th Band-Aid made a statement that in light of the current racial injustices around the world, they will be rolling out a series of bandages that reflect all different skin tones.
In an instagram post Band-Aid said, “We hear you. We see you. We’re listening to you,”
Band-Aid wrote on Instagram, alongside a photo of the various skin tone-colored bandages.
“We stand in solidarity with our Black colleagues, collaborators and community in the fight against racism, violence and injustice. We are committed to taking actions to create tangible change for the Black community,” the brand added.
The new pack of Band-Aids will now come in 5 colors instead of one “flesh” tone. In Addition to their inclusive line of new bandage colors they will also be making a donation to the Black Lives Matter movement.
“We are dedicated to inclusivity and providing the best healing solutions, better representing you,” the brand vowed.
“We promise that this is just the first among many steps together in the fight against systemic racism,” the brand assured its customers. “We can, we must and we will do better.”
Although the brand itself is coming a long way from 1921, some of their customers are not impressed.
“This should’ve been done decades ago. This is a performative act,”
“Haven’t you been around for like 100 years!!! Why now!!”
“A few lifetimes late. As if white was the only skin tone in existence until now.”
Just because the big “mega brand” Band-Aid is getting on board, does not mean that they are breaking ground with this new change. Companies like TRU Colour and Browndages have been on the market for several years. Both companies are small business and black owned, TRU Colour bandages are sold on Amazon, Target or website www.trucolourbandages.com and Browndages can be ordered on their website www.browndages.com.
Crayola is next on the list when it comes to being more inclusive with their brand. On Thursday, June 12th the same day as the Band-Aid announcement, they announced they are launching a “Colors of the World” box of crayons “to cultivate a more inclusive world for children of all races, culture and ethnicities.”
The new box of colors will include 24 different shades meant to represent 40 skin tones across the globe, the colors range from very light rose to deepest almond.
The boxes will also feature a color reference side panel, as well as a gradient skin tone label around each crayon with its name written in English, Spanish and French as a way to further emphasize the importance of inclusion and diversity.
“With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance,” Crayola CEO Rich Wuerthele said in a statement. “We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves.”
Even though the announcement came on the same day as Band-Aid, and in the middle of a racial uproar, Crayola has been in the lab with MOB Beauty CEO Victor Casale for the last 8 months to find the perfect skin-tone shades.
Casale has over 30 years of experience “in creating foundation colors for global tones,” which Crayloa thought would be a perfect match to help find accurate and inclusive skin tones.
If you are interested in getting a new pack of Crayons, they will be available in July right in time for Back-to-School season. There will be two featured boxes, a 24 pack and a 32 pack.
Those interested in the 24-count pack have the option of pre-ordering from Crayola’s website, which will also alert customers on product availability.
Meanwhile, the 32-count pack — composed of the 24 skin tone colors plus four hair and eye colors — will be sold exclusively at Walmart and are available for pre-order here.
In the mist of global protesting for racial injustice, brands like Band-Aid and Crayola have embraced the idea to expand on their color charts and better reflect the skin-tones of America. Both brands are introduced to most as children, and as Band-Aid launched in 1921 and Crayola in 1985 for the past 134 years collectively, there has only been one representation of a skin-tone.
This begs the question why now? Are they sincere about their olive branch? Or capitalizing on an opportunity? There has been plenty of time for these companies to represent what true America looks like. What are your thoughts? Let us know!
To help combat systemic racism, consider learning from or donating to these organizations:
Campaign Zero (joincampaignzero.org) which works to end police brutality in America through research-proven strategies.
ColorofChange.org works to make the government more responsive to racial disparities.
National Cares Mentoring Movement (caresmentoring.org) provides social and academic support to help black youth succeed in college and beyond.
We here at Black Hollywood Live are in full support of the Black Lives Matter movement, so please continue to tune in to our network daily for more coverage!
About The Author:
Eboné Chatman is a host at Afterbuzz TV and a freelance blogger. She works at the Oprah Winfrey Network and is all about pop culture
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